Octavious Marks (OM) was founded in 2021 with some of their first products being hats and hoodies. Their breakthrough came with the creation of their soon-to-be Viral “OM Birkenstock”, catapulting them to ultimate success.
Facing challenges in supply chain management and initial resistance to paid marketing, OM collaborated with AVNT Label to transform obstacles into opportunities showcased in this case study. OM’s Instagram presence reflects contemporary fashion, showcasing a brand that not only survived but thrived in the digital era.
Today, Octavious Marks stands as a symbol of adaptability and innovation, embodying the belief that challenges pave the way for enduring success in the dynamic world of fashion.
Octavious Marks partnered with AVNT Label, outlining ambitious objectives to elevate the brand's growth trajectory.Upon joining forces, the goal was to capitalize on OM's initial success and achieve a significant market presence. AVNTLabel aimed to maximize cash flow, refine OM's approach to current market opportunities, and lay the foundation for sustained success. The collaboration sought not only to optimize immediate market potential but also to position OM for enduring accomplishments in the ever-evolving landscape of the clothing industry.
Octavious Marks faced challenges hindering the viral success of their clothing brand, including supply chain issues and internal objections against paid marketing. AVNT Label played a key role in overcoming these obstacles by leveraging strong supply chain relations, managing the entire supply chain, and addressing concerns related to marketing. They provided comprehensive marketing solutions, positioning themselves as industry leaders to alleviate OM's apprehensions. OM had already established themselves on a solid foundation, AVNT Label emphasized the importance of capitalizing on existing buzz, advising OM to "strike while the iron is hot." This collaborative effort transformed challenges into opportunities, paving the way for the viral success of OM's clothing brand.
We executed our Ad strategy by starting with a pre-release campaign, driving low cost traffic to the OM
website. This achieved two things
1. Getting Low Cost Customer Data that is incredibly valuable as we re-target to drive significant traffic at drop time.
2. Low Cost Email / SMS Sign Ups and growing their email & SMS lists by over 20,000 in 1 week becoming key assets to the brand for life and some of the most engaged customers at drop time. AVNT also built an exclusive discord for OM for their loyalty community and created an “Early Access” code for everyone in the discord, growing the discord by over 4,000 members in 1 day.
Octavious Marks experienced remarkable success in working with AVNT and leveraging AVNT Label generating $1.8 million in the first four months. A new record occurred for Octavious Marks, generating $400,000 in just 45 minutes with the help of AVNT Label, showcasing the brand's strong online engagement. The momentum continued when a remarkable $1,040,000 was generated for OM in the following week.
Marketing:
$1.8M Generated in first 4 months
$400k Generated in 45 minutes
$1.04M Generated in 1 week
Social Growth:
65,000+ Followers Gained In 4 Months.
Initially at 14.5k IG followers
Grown to 80,000+ followers
Digital Asset Growth:
40,000+ New Email Subscribers
40,000+ New SMS Subscribers
10,000+ Discord Members
Supply Chain:
63% Average reduction in per-unit costs
82% Gross margins
International E-Commerce:
16 New Countries Launched
2 Key Regions Launched (Europe & UK)
$100,000+ New Revenue in first 2 months
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