Chris Brown and John Dean partnered to launch an iconic footwear brand, aiming to achieve revenue and prestige comparable to Kanye West's YEEZY. The goal was to create a brand from the initial product development stage, handle the supply chain, execute multi-modal marketing, and reach 7-figures in sales in the first year.
1. Product Development:
Conceptualize and create a tasteful, winning footwear product.
2. Brand Inception:
Helping create the brand from the initial product development stage, to handling supply chain, multi-modal marketing, consulting and more to reach 7-figures in sales in the first year.
A-List Celebrity Relationship Management:
Managing the expectations and relationship with Chris Brown to ensure the AVNT team brought his vision to life and met expectations for the product, and revenue results.
Product Development:
Conceptualizing and creating a tasteful, winning Footwear product.
Supply Chain:
Finding key suppliers that could bring the footwear concept to life, Creating long-term relationships that lead to fast shipping times, and Gross margins above 80%
Marketing:
Internal objections to start, Building out a comprehensive marketing plan to build email & sms assets and run High-ROI paid ads to significantly scale revenue and community growth.
Product Development:
Worked closely with Chris Brown to conceptualize and create the initial "Nami Slide" refining the product through iterations.
Consulting:
Collaborated with John Dean and Chris Brown on the best release strategy, using key data insights to make strategic decisions.
Marketing:
Executed ads strategy for each drop, starting with pre-release campaigns, driving low-cost traffic, and growing E-mail & SMS lists.
Supply Chain:
Built out the Auracles supply chain network, diversified to include AVNT’s global suppliers, achieving 7-day production time and gross margins.
Through strategic collaboration, product development, and an innovative marketing approach, Auracles achieved remarkable results. The brand's successful entry into the market and subsequent growth demonstrate the effectiveness of the tailored strategies implemented, and AVNT’s ability to partner with high-profile celebrities such as Chris Brown to generate significant revenue, prestige, and massive long-term enterprise value.
Product Development:
• Complete Footwear Product Line Developed From Scratch
• 7 Figure Annual Revenue
• Two additional footwear models created to expand revenue
Marketing:
• $500,000+ Generated in the first 90 days.
Social Growth:
• 40,000+ Followers Gained.
• Grown to over 120,000 Followers.
Digital Asset Growth
• 20,000+ New Email Subscribers
• 7,000+ New SMS Subscribers.
Supply Chain
• 7-day Production Time
• 10-day Total Air Delivery Time
• 80%+ Gross Margins
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